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Explain why collaboration is needed among clinical, administrative, and marketing or business development staff and what benefits accrue to each party through this collaborative marketing activity.
Compare, and contrast the terms marketing and business development and discuss their importance in collaboration.
Describe one example of collaborative marketing within an HCO, and one example of collaborative marketing across HCOs
Think of at least two different groups of people you have been involved with on a professional basis. Analyze whether your experience working with each of these groups been different and in what way(s) and then describe how these experiences impacted your future approaches to collaboration.
Go on the internet and look at the marketing for your facility. Analyze whether the marketing indicates a collaborative approach.
Analyze why is the concept of medical home is considered the gold standard for quality of care.
Describe how you would assess which evidence-based practices are relevant to an ambulatory care practice.

Activity Outcomes
1. Analyze and evaluate information critically and effectively.

SCIENCE
HEALTH SCIENCE
NURSING
NURSING 3304

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