Community members are those invested in improving

Community members are those invested in improving health. This includes residents, especially those who are impacted by the inequity. The greater the support you gain from the community, the more community members take an activist role, the more likely the policy change will get passed. Identify who comprises the community. Define your strategy to effectively engage the community. Your primary goal is to gain widespread community support and backing for the policy change. Use headings in bold below. Address following in your strategy: What approaches will you use to effectively engage community members? Approaches to Engage Community What are some ways in which you can build trust and credibility in the community? Building Trust What are some barriers to community engagement? For example, years of neglect and conflict may have contributed to distrust and prevented meaningful engagement between a community and the local government. How can you overcome these barriers to gain community trust and support? Are there community leaders who could introduce a member of the local government to the community? Barriers to Community Engagement Who do you need to build community relationships with? Identifying Community Relationships Which communication methods will be most effective to reach your intended audiences? Communication Methods What are the needs, assets, and priority issues of the community members? Also, consider their receptiveness to the concept of health equity when developing any messaging. Understanding these issues will provide insight into common values, competing demands, fiscal priorities, and related efforts, which may help refine messages. Needs, Assets, and Priority Issues

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