Target population: medication adherence for hypertension in

Target population: medication adherence for hypertension in the older population. The short-term goal is to reduce the high incidence of heart disease as the major cause of death in Pimlico, which accounts for 23.9% of all deaths. The program will create an opportunity for older adults to be engaged every week in Community-Based Blood Pressure Monitoring Programs to increase their adherence to antihypertensive medications. Also, focus on developing a task force to study the problem and develop recommendations for addressing it. The long-term goal is to reduce the high incidence of heart disease as the major cause of death in Pimlico, which accounts for 23.9% of all deaths. The program will promote the involvement of older adults every month in volunteering activities to connect with the community. Also, will work to implement the recommendations of the task force and to reduce hypertension rates by 10% over the next five years. Questions: Describe the procedure for implementation including: Where will the activity take place? When will the activity take place? How will the specific needs of the population (e.g. language, health literacy, technology, confidentiality, psychosocial and cognitive developmental stages) be met? Discuss at least two marketing strategies that will be used and a rationale for the strategy in relation to the target population. SCIENCE HEALTH SCIENCE NURSING NURS 476

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