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Unit 3 Assignment 2: Marketing RFP Hide Assignment Information Turnitinâ„¢ I will translate it into my own words! This assignment will be submitted to Turnitinâ„¢. Instructions Purpose For this assignment, you will serve as a healthcare marketing consultant, and the Board of Directors requested a marketing community outreach proposal for healthcare literacy targeting one of the disability markers. They are specifically concerned with individuals with disabilities in the community of the zip code you live in (the area served by your healthcare organizations). The board members have a sense that the local population of persons with disabilities are not receiving enough information about the provider and its services due to limitations in traditional marketing materials and delivery. They identify people with disabilities to include audio impaired, visually impaired, physically limited, and cognitively impaired. Task The RFP will be a word document with integrated media including pictures, diagrams, or embedded video relevant to the RFP. The format is not an academic paper. Remember, you want the Board to fund your proposal because as a marketing consultant, the main goal of this proposal for you and the organization is to increase the service utilization while building relationships in the community. You can partner with other stakeholders to reduce the cost and to increase visibility. In course HCAD 630 you created a community outreach program as a public health professional. In this class you are proposing a program as a marketing consultant. Keep in mind the specifics of the profession. The following should be included in the submission: Provide an executive summary (no longer than a page) How to write an executive summary Introduction and the background of the topic (chosen population with the disability in the real ZIP code. Do not spend a lot of time on the description of the condition. However, remember epidemiology of the issue including incidence and prevalence rates of chronic issue and acute phases). Conduct an assessment on health care literacy among individuals with defined disability. Analyze existing studies, reports, course content and scholarly articles. Consider accessibility accommodations for persons with disabilities to materials including the mediums and delivery needed for program success. Develop a comprehensive marketing campaign proposal targeting individuals with disabilities related to health care literacy. You can use one of the proposed templates or find another version. Outline the campaign objectives, target audience profiles, and key messaging strategies. Recommend inclusive marketing materials that prioritize accessibility and usability for individuals with selected disability. For example, consider incorporating alternative formats such as Braille and audio descriptions in the promotional materials for visually impaired persons. Identify and recommend appropriate communication channels to disseminate campaign messages. This could include social media platforms, community events, healthcare facilities, online forums specifically tailored to individuals with disabilities and others. Special considerations section addressing image control concerns of the Board. Review ethical considerations involved in marketing healthcare services to individuals with disabilities. Discuss the importance of respecting autonomy, dignity, and informed consent in all marketing endeavors. Identify the potential risks of inadvertently perpetuating stereotypes or stigmatizing language in your marketing materials. Explore strategies for promoting positive portrayals of individuals with disabilities while avoiding tokenism or exploitation. Final pitch – why should the organization choose your proposal and award you the contract. Resources How to write a Request for Proposal (RFP) RFP for not-for-profit RFP template (free account at Business in the box) National outreach guidelines Criteria for Success Make sure to follow APA while using any resources to support your proposal. Consider the document to be no longer than 10 pages including visual aids and attachments. Demonstrate understanding of the project objectives and target audience. Quality of critical thinking and accessibility solutions per targeted disability offered should be clear and logical. Feasibility and thoroughness of the proposed approach should be evident. Cost-effectiveness of the proposal should be defined (no need to develop a budget, but some notes providing the reasoning behind expenses must be offered) A proactive mitigation of risks plan is practical and in compliance with the state and government regulations should be addressed. Make sure all prompts are answered and separated by white space. Submission Due Tuesday by 11:59pm ET Due on Sep 3, 2024 11:59 PM

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