ED with report of increasing Nurses’ Not Lab Tests 1455:
Sent by you: In the Demographic Site Analysis, you identified unmet healthcare needs and opportunities for your geographic area. In this section of the paper, you will go into greater detail regarding your specific proposed healthcare service or product and your intended target market. You should have more facts, figures, and stats about this proposed healthcare service to support your paper. (*Based on your Demographic Site Analysis in week 3, Chicago, IL provide a market analysis as to what your population needs for health care services.****Community health programs, mental health services, and programs that help people with long-term illnesses can all expand. ***) Pretend that you are the marketing director and answer the following questions below. provide facts, statistics, charts and in-text citations go into detail with a paragraph for each question In the Market Analysis component you will answer the following questions: 1. What is your product/service? (Try to be as specific as possible) • If your product/service is new, what problem is it designed to solve? • If it is an existing product/service, what is its value for the target market? How is it better than what is already in existence? • Is your product/service offered as part of an existing healthcare organization (for example, as a new or expanded service within a local hospital or clinic), or as part of a newly formed healthcare organization? 2. Who is your target market? (Try to be as specific as possible) • Describe your target market using demographic, geographic, psychographic, and healthcare usage variables. You need some facts and figures here to back up your plan and claims. 3. What is the size of this market? Describe the methods used to determine the size of the market. You need some facts and figures here to back up your plan and claims. 4. What are the specific needs of this market, in terms of your product or service? 5. What trends in the external environment may impact your proposed product service (for example, technological, economic, socio-demographic, legal/regulatory, or environmental trends)? 6. What are the strengths, weaknesses, opportunities and threats (SWOT) of your product/service, based on the needs of your target market and any applicable trends in the external environment? 7. Who are the competitors and what are their strengths and weaknesses? The length of Market Analysis component should be 500+ words
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