Can you please help me by taking these questions and changing the ones that are

Can you please help me by taking these questions and changing the ones that are leading into non-leading questions? 1. Ask: How are you today? What do you think of this fall-like weather we have been having the past few days? 2. Ask: Today we are talking to people who are diabetic and have been advised to monitor their blood glucose level. 3. Ask: Have you ever been advised to monitor your glucose level? (If no, terminate the interview) 4. Ask: Have you ever monitored your glucose levels? (If no, terminate the interview) 5. Ask: If so, how have you monitored them? 6. Ask: How would you rate your current glucose monitoring device on a scale of 1 to 10, with 10 being “It works perfectly” and 1 being “it does not meet my needs”? 7. Ask: Do you have any issues or challenges with your current glucose monitoring device? (if no, terminate the interview) 8. Ask: Can you tell me about the challenges you have? Listen for – The words they use to describe any issues or problems or frustrations. If they try to deflect or avoid the question keep exploring it with them, rephrasing if necessary Listen for: If they do not specifically mention “being discrete,” “not convenient,” or “not fitting into lifestyle” 9. Ask: Have you ever felt that your current glucose monitoring device is not convenient, discrete, or does not fit into your lifestyle? 10. Ask: Can you tell me about the last time your glucose monitoring device was not discrete, not convenient, or did not fit into your lifestyle? Listen for – Opportunities to clarify – this is your chance to ask “dumb” questions. Also, listen for Phrases and jargon you can turn into marketing copy. 11. Ask: Why is this a problem for you? Listen for – The real problem they’re trying to solve. Emotions you can evoke in your marketing copy. 12. Ask: Have you ever tried to solve this problem? Why or why not? (If no, go to question 14) 13. Ask: When was the last time you tried to solve this problem? Listen for – Have they tried to solve it in the last 6 months? If not, it’s probably not a big problem for them. Start over asking about a different challenge. 14. Ask: How have you tried to solve this problem? 15. Ask: What solution do you currently use, and how did you find your current solution? 16. Ask: Can you think of anything else that would help solve this issue or make it better? Listen for – This will help you understand the competition and will help with secondary research later. 17. Ask: What isn’t ideal about your current solution? 18. Ask: What do you feel could have been done better or differently? Listen for – This is how to differentiate your solution from the competition. 19. Ask: May I ask you to take a look at the concept we have created and answer a few more questions? Show: First Solution Concept 20. Ask: What are your thoughts about our concept? 21. Ask: Can you identify with the problem being solved in this picture 22. Ask: Is this the problem you’re trying to solve? 23. Ask: What solution is being offered in this picture? 24. Ask: How well do you think the solution that is being offered is adequate to solve the problem? 25. Ask: Would this solution be something that you would use? 26. Ask: Would you use this instead of your current solution? yes/no, why/why not? 27. Ask: What do you think of the value of the solution? Listen for: The words they use to describe any issues or problems or frustrations. If they try to deflect or avoid the question keep exploring it with them, rephrasing if necessary Listen for: Look for priced too high, too low, etc. 28. Ask: Would you pay for this solution? 29. Ask: How much would you pay for this solution? 30. Ask: What are your overall thoughts, suggestions on the concept solution and price? Ask: May I ask you to take a look at the concept we have created and answer a few more questions? Show: Second Solution Concept Ask: What are your thoughts about this concept? Ask: Can you identify with the problem being solved in this picture Ask: Is this the problem you’re trying to solve? Ask: What solution is being offered in this picture? Ask: How well do you think the solution that is being offered is adequate to solve the problem? Ask: Would this solution be something that you would use? Ask: Would you use this instead of your current solution? yes/no, why/why not? Ask: What do you think of the value of the solution? Listen for: The words they use to describe any issues or problems or frustrations. If they try to deflect or avoid the question keep exploring it with them, rephrasing if necessary Listen for: Look for priced too high, too low, etc. Ask: Would you pay for this solution? Ask: How much would you pay for this solution? Ask: What are your overall thoughts, suggestions on this concept solution and price? Ask: May I ask you to take a look at the concept we have created and answer a few more questions? Show: Third Solution Concept Ask: What are your thoughts about this concept? Ask: Can you identify with the problem being solved in this picture Ask: Is this the problem you’re trying to solve? Ask: What solution is being offered in this picture? Ask: How well do you think the solution that is being offered is adequate to solve the problem? Ask: Would this solution be something that you would use? Ask: Would you use this instead of your current solution? yes/no, why/why not? Ask: What do you think of the value of the solution? Listen for: The words they use to describe any issues or problems or frustrations. If they try to deflect or avoid the question keep exploring it with them, rephrasing if necessary Listen for: Look for priced too high, too low, etc. Ask: Would you pay for this solution? Ask: How much would you pay for this solution? Ask: What are your overall thoughts, suggestions on the concept solution and price? Ask: Thinking about your problem and the problem in these concepts, what solution do you prefer? Ask: Why? Ask: Would you recommend any changes to this solution? Why do you recommend these changes? Demographics Ask: Have you or a close relative such as a parent or sibling been diagnosed as diabetic or pre-diabetic? Yes No Prefer not to Answer Ask: For how many years have you been advised to monitor your blood glucose? More than ten years Seven to ten years Two to seven years Less than two years I don’t monitor my glucose regularly If glucose is not monitored regularly, skip to question number 3 Prefer not to Answer Ask: How often do you check your blood glucose? More than 10 times per day 5 to 9 times per day 1 to 4 times per day Prefer not to Answer Ask: How do you obtain your glucose monitoring device and consumable supplies? Prescription from primary care provider Prescription from medical care specialist such as endocrinologist Purchase without prescription over the counter from big-box retailer Purchase without prescription from online retailer Other means Prefer not to answer Ask: How do you pay for your glucose monitoring device and consumable supplies? 100% coverage by insurance or Medicare Insurance and copay Discount program (e.g. GoodRx) 100% out of pocket Other means Prefer not to answer Ask: What is your monthly out of pocket expense for glucose monitoring equipment, consumables and app subscription fees? $0 to $100 $101 to $200 $201 to $300 $301 to $400 $401 to $500 Over $500 per month Don’t know Prefer not to answer Ask: What range best describes your age? 18 – 25 26 – 30 31 – 35 36 -40 41 – 45 46 – 50 51 – 55 56 – 60 Over 60 Prefer not to answer Ask: To which gender identity do you most closely identify? Female Male Transgender Female Transgender Male Gender Variant/Non-Conforming None of the above Prefer not to answer Ask: Which range would best describe your annual income? Less than $40,000 $40,001 to $50,000 $50,001 to $60,000 $60,001 to $70,000 $70,001 to $80,000 $80,001 to $90,000 $90,000 to $100,000 Prefer not to Answer Ask: Which of the following best describes your civil status? Single, Never Married Married Separated Divorced Widowed Civil Partnership Prefer not to Answer

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