Discussion regarding the following: The two overarching

Discussion regarding the following: The two overarching goals of the VA strategic plan are improving the health and well-being of the veterans. Therefore, VHA should prioritize empowering and raising the standards of the veterans. The two will make them independent and enjoy a quality life. Including the market department in the strategic plan provides the marketing stratagem necessary for organizational growth (U.S. Department of Veterans Affairs, 2021). Marketing strategy is essential in creating a corporate goal to provide crucial products and services effectively. Thus, the inclusion of the marketing department in the strategic plan helps identify the target market and attract new customers. SCIENCE HEALTH SCIENCE NURSING HCA 421

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