Part I. Complete the SWOT analysis for the selected organization. need help with this top

Part I. Complete the SWOT analysis for the selected organization. need help with this top section. I have completed the worksheet Situational Analysis: In this section of the marketing plan, you will be conducting a needs analysis to identify and propose a service for the organization. Analyze the internal (strengths and weaknesses) and external (opportunities and threats) market factors impacting the healthcare organization. Propose a new service to market for this organization based on what you learned from the Bellevue: Community Health Needs Assessment. Include an explanation as to whether it is addressing an opportunity or weakness from the market factor analysis. Note: refer back to your SWOT analysis from Module Four. Develop a marketing goal for the newly proposed service, applying the SMART goal framework. Consider: What might be a specific goal be? How is the goal going to be measured? How are the goals achieved (be specific)? Are they realistic? What is the timeframe? For example: The “service” will admit 45 new patients every fiscal quarter, which will be measured by the organization’s census, reaching at least 5% of the proposed target population by the end of the fiscal year. Using details, justify the alignment of the marketing goal to the mission, vision, and strategic goals of the organization. Please be clear in your response. Identify and analyze the competition specific to your newly proposed service. Evaluate how the current marketing strategies used by the organization adhere to industry-specific ethical criteria COMPLETED BOTTOM HALF ALREADY List at least three strengths for the healthcare organization’s service or product and explain what makes them strengths. a. Cleveland Reputation and Expertise: Cleveland Clinic is renowned for its cardiac care, often ranking among the best in the nation, which enhances trust and attracts patients worldwide. b. The Hospital State-of-the-art Technology: The clinic, equipped with innovative medical equipment, offers advanced surgical procedures, increasing patient outcomes. c. Multidisciplinary Approach: Collaboration among specialists leads to comprehensive treatment plans, improving the overall quality of care. List at least three weaknesses for the healthcare organization’s service or product and explain what makes them weaknesses. a. High Costs: The advanced services provided may be cost-prohibitive for some patients without comprehensive insurance. b. Patient limited Accessibility: Patients from distant locations or with mobility issues might find it challenging to access in-person services at the clinic. c. Department Resource Allocation: Specialization might shift focus away from less profitable departments or general care, potentially creating internal resource allocation imbalances. List at least three opportunities for the healthcare organization’s service or product and explain what makes them opportunities. a. Telemedicine Expansion: Introducing telehealth services for initial consultations or follow-up care can extend reach and improve accessibility. b. Partnerships with Local Hospitals: Collaborations could improve pre-and post-operative care in patients’ localities and enhance service delivery. c. Research and Development: Continued investment in R&D could lead to innovations in cardiac care, maintaining the clinic’s innovative status. List at least three threats to the healthcare organization’s service or product and explain what makes them threats. a. Competition from Other Leading Hospitals: Other top-tier institutions, such as Mayo Clinic and Johns Hopkins, might threaten market dominance through their advancements. b. Healthcare Regulation Changes: Alterations in healthcare laws and insurance policies may impact service delivery and financial models. c. Economic Downturns: In eras of financial uncertainty, patients might undergo expensive surgeries, which could impact the clinic’s operations. After completing the SWOT components for the chosen organization, address the following: What additional service or product would you propose to market for this organization? Why? Based on the opportunities, you might propose launching a “Virtual Cardiac Care Clinic,” which would provide remote monitoring and consultations, making care more accessible to international or distant patients. In making your proposal, identify a similar service or product from a competing healthcare organization. Ensure it is a service or product like your chosen one. Discuss why you think this product is effective and successful. Compare this virtual service with a similar initiative from Mayo Clinic or Johns Hopkins. For example, if the Mayo Clinic offers a Heart Telehealth Program, analyze factors like technology used, service reach, and patient feedback to evaluate your proposal against existing solutions. Be sure to apply instructor feedback on this worksheet task to your Final Project Milestone Two, due in Module Five, especially the sections on the situational analysis, service proposal, and competition analysis that you must consider when completing your final healthcare marketing and communication plan. References Cleveland.com. (2025). Cleveland Clinic’s 2024 budget surplus falls short of expectations, CEO cites new financial challenges https://www.cleveland.com/news/2025/01/cleveland-clinics-2024-budget- surplus-falls-short- of-expectations-ceo-cites-new-financial-challenges.html Cleveland Clinic. (2025). Institutes & Departments. Comprehensive guide to all departments, institutes, and services within the Cleveland Clinic https://my.clevelandclinic.org/departments Cleveland Clinic. (2025). Virtual Visits. Why Do a Virtual Visit? https://my.clevelandclinic.org/online-services/virtual-visits

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