The following scenario describes the case of Mrs Gina Goddard
Based on your Demographic Site Analysis in week 3, (Chicago, IL) Some of the most well-known hospitals in the area are Advocate Health and Hospitals Corporation, Ann & Robert H. Lurie Children’s, Northwestern Memorial, and Saint Joseph. All of these groups offer medical care, services that focus on the community, advanced medical research, and safe places for kids to be. Children’s hospitals like Lurie Children’s of Chicago are essential for their improved medicines and specialized services. All of these hospitals make sure that 20% of people under 18 get the health care services they need (Lurie Children’s, 2021). **A market analysis as to what your population needs for health care services. Pretend that you are the marketing director and answer the following questions below: In the Market Analysis paper you will answer the following questions: Be sure to list your question and your answer directly below it. See red for example of where you will place your answer and the format to use. 1. What is your product/service? (Try to be as specific as possible) ï‚· If your product/service is new, what problem is it designed to solve? Student places answer here. ï‚· If it is an existing product/service, what is its value for the target market? How is it better than what is already in existence? Student places answer here. ï‚· Is your product/service offered as part of an existing healthcare organization (for example, as a new or expanded service within a local hospital or clinic), or as part of a newly formed healthcare organization? Student places answer here. 2. Who is your target market? (Try to be as specific as possible) ï‚· Describe your target market using demographic, geographic, psychographic, and healthcare usage variables. You need some facts and figures here to back up your plan and claims. Student places answer here. 3. What is the size of this market? Describe the methods used to determine the size of the market. You need some facts and figures here to back up your plan and claims. Student places answer here. 4. What are the specific needs of this market, in terms of your product or service? Student places answer here. 5. What trends in the external environment may impact your proposed product service (for example, technological, economic, socio-demographic, legal/regulatory, or environmental trends)? Student places answer here. 6. What are the strengths, weaknesses, opportunities and threats (SWOT) of your product/service, based on the needs of your target market and any applicable trends in the external environment? Student places answer here. 7. Who are the competitors and what are their strengths and weaknesses? Student places answer here
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