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Velayudhan, S. K., Sundaram, R., & Thulasiraj, R. D. (2011).

Velayudhan, S. K., Sundaram, R., & Thulasiraj, R. D. (2011). Aravind eye care system: Providing total eye care to the rural population. To prepare: Review the Aravind case study in the Learning Resources. With the 5 I’s of marketing in mind, reflect on the health care service provided by the organization and its personnel. The Assignment In a four to five-page paper, address the following: Using the 5 I’s of marketing, analyze the health care service provided by the organization in the scenario. Inconsistency: Is there consistency in the quality of care? Inseparability: When providing the service, do providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, gender biases, etc.)? Intangibility: What are the intangible characteristics of providers (i.e., demeanor, posture, etc.)? How do providers behave toward patients? Interaction with consumers: Is the organization patient-centered or physician-centered? Inventory: How much time is spent on providing the service and how much time is spent on non-service-related activities? Recommend strategies to market this service to health care consumers. Include how these strategies might improve operations.

 
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