A new healthcare agency was established in

A new healthcare agency was established in the region. It has a vision of becoming the top choice for psychiatric and other mental health care in the region. It has value-based payment system and accepts all types of health insurance plans and it’s funding source has an arsenal of resources and money. After two months, patient enrollment has remained stagnant. In a planning meeting one of the providers, Dr. Vexman commented, “What we are offering is excellent and can be affordable but we are not McDonalds or Lowes, patients will not just come to us because we know what we offer is great and we are in a brand new building. This is not good enough, we need some ideas!”. Imagine that you are a member of the team and had some exposure to strategic planning and marketing. How would you respond to Dr. Vexman?

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