Below are six traditional non-strategic activities that the marketing function

Below are six traditional non-strategic activities that the marketing function might perform for a pharmaceutical company and for a multi-specialty physician group practice. • A pharmaceutical company provides free samples of a new effective yet expensive drug to physicians for distribution to needy patients. • A pharmaceutical company launches a series of television ads promoting its drug for the treatment of rheumatoid arthritis. • A pharmaceutical company schedules “drug representatives” (i.e., sales people) to visit physicians and describe its drug products. • A specialty physician group practice cultivates social relationships with primary care physicians who might be a source of referrals. • A specialty physician group practice promotes, through local media, its new expanded evening and weekend office hours. • A specialty physician group practice sends staff members to a health fair sponsored by a large area employer. True False

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