” brands can imbue unique meaning to

” brands can imbue unique meaning to consumers, and such meaning and personal experience with a brand can create an emotional connection and relationship between the consumer and the brand. Just as many service providers have adopted branding strategies, marketers are branding the health care service experience. Health care is an intimate service experience and emotions play an integral role in health care decision making” (pg. 126). This implies that organizations must be acutely aware of the consumer perceptions of personal experiences with their organization and attempt to align strategic plans supportive to consumer preferences. How might an organization do a “listening posts” to keep abreast of consumer satisfaction, perceptions, preferences and recommendations? Kemp, E., Jillapalli, R. and Becerra, E. (2014), “Healthcare branding: developing emotionally based consumer brand relationships”, Journal of Services Marketing, Vol. 28 No. 2, pp. 126-137. https://doi.org/10.1108/JSM-08-2012-0157 Provide in-text citations from no fewer than 3 scholarly sources to support your perspective on this issue and your references.

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