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1. Some companies use Top of Mind advertising strategies to make sure a customer is constantly exposed to multiple advertisements for a product in order to increase sales (refer to the Topic 2 Resource, “The Truth About TOMA). By ensuring constant exposure, even without awareness, people are more likely to purchase that product. How would Freud explain this phenomena? One apa 7th reference to support your explanation.

 

2. Freud coined the term unconscious. This was the third thing, or tripartite, after preconscious and conscious. Discuss what the unconscious is and how it relates to symptoms exhibited by clients that are not organic in nature (medically explained). At least one apa 7th reference to support your answer. 

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